On April 21, 2015, Google began to roll out its mobile-friendly search update. This algorithm change means that, when someone searches for ‘Financial Advisor in Your City,’ your mobile-friendly page will appear higher in the rankings than pages that are not mobile-friendly. It’s Google’s way of ‘encouraging’ companies to optimize their websites for viewing on a mobile device.
Here’s what you need to know about how this new search criteria affects you and how people find you on the web. Read More